Web time clocks have played an important role in transforming organizational administrative processes from tedious and consuming to streamlined and efficient. Their success has caused an explosion of finger print time clock marketing companies to pop into the time management solutions market.
Although these mushroom companies often have little to no experience in areas like producing quality time keeping software or providing reliable customer service, they generate quite a bit of business through a number of questionable practices. The method topping this list right now is by paying for positive reviews at online time tracking review sites and affiliate marketing websites. Below, we discuss these practices in detail and give you ways to avoid being misled.
Solicited and Paid Time Keeping Software Reviews
Before buying a product or service, many people like to consult product review sites to get unbiased, authentic information. Business owners are no different and often look to the Internet when searching for new equipment. For example, a manager might seek industry trade blogs and review forums when looking for information on web time clocks or biometric fingerprint timeclocks. Unfortunately, they are often unaware of the fact that many of the sites they find and trust are actually making money by getting paid for fake reviews. These review sites get a nice financial incentive if the traffic they send results in a sale. Needless to say, products that are sold through such methods can be unreliable. It is always better to consult relevant magazines and independent review websites when looking for information about products like a finger print time clock.
Affiliate Marketing Sites
Affiliate marketing websites market products that they have little expert or professional knowledge about. These online organizations target potential keywords and place pay-per-click advertising on key search engine pages. When a potential buyer searches for a phrase like web time clocks, he or she is lured to affiliate marketing sites through advertising text offering what seems like genuine information. In reality, the goal of this type of webpage is to lead you to affiliate sites so they can gain financially.
If you want to ensure you are getting accurate and true information about time recording devices and time keeping software, it is always recommended to directly consult a manufacturer by either visiting their website or calling a sales representative.