Social media has become a way of life. A large majority of people use social media to keep in touch with their loved ones; however, these days a growing number of businesses are also using them for promotion. There are many types of social media tools available which businesses can utilize to attain various goals such as brand promotion, brand management, image building, lead generation, etc. Here is a detailed look at how this innovative mode of communication helps businesses.
The biggest challenge in promoting a business online is finding your target audience. Customer segments can be categorized in various ways including demographics, psychographics, geography, behavior, etc. Prior to the Internet and social media sites, it could take businesses years of research and investment to reach their target audience. Now businesses depend on social media to pin point consumers who are looking for their product or service.
Variety of Tools
Unlike generic search engine optimization that provides limited tools to communicate, social media offers a variety of collaboration tools. For example, with micro-blogging you can simultaneously convey your message to masses of people. Also, Twitter business profile can be created allowing businesses to simultaneously communicate with an unlimited number of customers. Similarly, social networking websites such as Facebook allow you to socialize with people all over the world. Facebook fan page has revolutionized the way businesses can build their brand image and communicate with their customers, and professional networks like LinkedIn enable businesses to virtually meet directly with potential candidates. There are many websites that also help promote businesses with interactive content like podcasts, videos, text, and more.
One of the biggest reasons why businesses love to rely on social media tools is cost. For the most part, offline marketing initiatives are costly, but intelligently built social media campaigns help save a lot more money. Many modern business marketers use the combination of search engine optimization and social media tools to further optimize their online marketing results for a fraction of what they used to pay.
Many organizations, large and small, are now effectively using social media to directly communicate with their customers. In the same way, customers can also directly communicate with the businesses about their products and services. Social media provides a two-way street for interaction and feedback, enabling immediate and direct communication about products and services.